Today, innovation can go further than ever before. Innovation can address long-standing problems.



The capacity to think, design and produce new things is exhilarating. From the mid 1990s Debraneys has had the privilege of designing and implementing innovative computer based products and services that have been globally utilised. Reducing costs and time spent on a myriad of jobs was fundamental. The delivery mechanisms influenced and expanded the ways in which it was possible to market the goods and services, and thus expanded the potential of the size of the market. Taking on the world became an option that had never been possible before for many businesses. Debraneys’ innovative products and services raised the potential in the client’s businesses in terms of what could be accomplished in the future.

This has been the genuine litmus test for successful innovation – the fulfillment of things being done differently, resulting in changes that improve the capabilities of businesses.

Debraneys has been the recipient of numerous Awards for excellence and innovation.

Across the first decade of the life of the company, Debraneys’ innovative computer based products and services were as varied as the industries that used them. The commonality in all of the products and services was that they were robust, practical, cost effective, required low expenditure on hardware, and low levels of IT support. Longevity was their hallmark, as was delivering on time and on budget. Readily scalable, the products responded well under the growing pressure of the subsequent decade which required the management of increasing security and compliance considerations in Information Management.

Innovation needs to be practical and useful if it is to endure the test of time. This was a hallmark of Debraneys products that brought particular pride to the company. Many of the innovative features of these products and services eventually became commonplace throughout the world.

What is worthy of note is that the innovation projects detailed in the Debraneys’ examples began in the late 1990s, continuing through into the first decade of the new millennium. However, the thinking and the mechanical building blocks of each of these innovative projects were used in all client work across the following decade. The nature of the work of the second decade became increasingly focused on problem solving for new clients in their struggles with competently managing their digital information resources under continually changing requirements.

There was nothing transitory in the character of the underlying elements of innovation in Debraneys products and services. Across time, storage capacities grew, data speeds became faster, styles of delivery of information changed, and new places to store digital data appeared. But the underlying problems of information management were not being addressed, and they were growing in number and complexity.


“Innovation”, “new” and “change” have become buzzwords that are readily thrown together. Because something is new, or different, does not mean that it will fulfill the function of bringing about change for the better.

More than newness is required to change and to improve the overall efficiency, responsiveness and competency of a business, and to expand its capabilities. Being able to digitize information is an extraordinary capability. To use this capability well requires time and care.

There is a strong pressure in the twenty first century to increasingly apply new technologies as if it will be a guarantee of improvement. Applying new computer-based products and services to organisations is not a guarantee of improvement for a business. There are many instances where this results in producing an unnecessarily complex and increasingly unresponsive business environment.

Many new product offerings are patches on existing problems. Across time, this will add a layer of complexity, which further exacerbates problems.

Many new products and services find a place in the market as a reaction to these secondary problems. If you are looking at the surface of a problem, you will only see its symptoms. These are the secondary problems. The response is inadequate. Genuine problem solving requires that time be taken to find the cause of the problem. When the cause is not addressed, the problem will continue to negatively impact the business. Problems that are not addressed will weaken an organisation.


Across time, and with its extensive experience, Debraneys became focused on delivering innovation that is capable of addressing long-standing problems with regard to Information Management.

Debraneys builds relationships of trust and respect with clients in the knowledge that this is crucial to solving longstanding problems. Innovation that resolves real problems brings improvements to businesses that increase exponentially across time. Time and cost savings are only two of these benefits.

In the arena of Information Management, there are countless unresolved problems in both the government and private sectors - massive, unsustainable wastage of time and money alongside the continuous impact of enormously high levels of daily frustration from the prevailing, limited, information management systems. The business still needs to function and staff still need to be able to get their jobs done. People become used to the way things are, expecting that the problems can’t or won’t be fixed.

Waste is waste – whether it is time, money or energy. Everyone loses by it.

When a component of the time in a business is taken up by “keeping on top” of its problems, there is a significant cost to a business, not simply for the present, but also for the future.

The resolution of long-term problems allows clarity of vision in a business. To be able to see more clearly where you are up to enables clarity in decision-making. This adds strength to the business environment. Everyone is better off. It raises the bar, and opens the opportunity for more to be achieved.

The degree of effort required to design, build and implement something that has never been seen nor done before, is significant. It requires problem solving from multi-faceted fronts, and necessitates endurance and patience. Having successfully completed this a number of times has readied Debraneys for the enactment of the suite of the Master Instrument. This is innovation that will resolve long-term problems. Underpinning this innovation are the most valuable attributes of the earlier products and services. 

Inherent in the innovation that is the product suite of the Master Instrument is the capacity to lay a foundation to enable possibilities for the future that have not yet been glimpsed.

The Master Instrument is innovation of a new generation.