Where technology supports business.

Debraneys is a groundbreaking, Australian owned, IT Company that has won numerous awards for excellence and innovation. More importantly, it is a company that builds robust, reliable, and practical IT products that are cost-effective and stand the test of time. Debraneys has consistently delivered products and services that improve the efficiency of businesses. Building relationships of trust and respect with clients is a crucial part of this.

Founded in Sydney in 1995 by CEO Debra Bayne, the company secured an Innovation Grant from the Singapore government. From a base in Singapore, Debraneys expanded its operation into Southeast Asia. The company has undertaken more than two decades of innovation and problem-solving, using the strengths of computer-based technologies to achieve the business goals of its client base. From Debraneys’ earliest days, its products and services have been used globally.

Debraneys’ client base has encompassed both the public and private sectors, spread across a wide cross-section of industries, including the travel industry, finance, directory publishing, and international maritime sectors.

Debraneys became an active participant in the worldwide phenomenon that has become a requirement for all businesses - managing, and providing access to, increasing amounts and types of information.

A range of problems, which had not previously confronted the world, is an outcome of this phenomenon. The problems include a growing layer of multi-faceted complexity that negatively impacts the effective functioning of businesses.

On top of this is the reality of the impact of ongoing change. In past decades changes occurred at a relatively slower pace than we have needed to grow used to. This is not going to go away. People, systems, and businesses are at their most vulnerable when change occurs.

Debraneys’ concern is with addressing these problems.

Debraneys has been in the international marketplace across the entire timeframe of the impact that computer-based technologies have had since they were incorporated into the workplace. There is a level of experience that can only be gained by working hands on across the breadth and depth of the changes that have been wrought in this time. Needing to resolve problems for clients on the ground is a wonderful facilitator of solving such problems.

It is a privilege, and a responsibility, to be a participant in close to thirty years of significant change in the global business environment.

Debraneys has reframed its operations in readiness for the decade ahead, based largely on its long-term Research and Development (R&D) project. The outcome of this project has focused on what is useful with regard to the potential of the extraordinary digital capabilities of our time, and how to enable them to be a vehicle to resolve long-standing problems. To achieve this overarching goal, Debraneys focus has been developing the suite of products called the Master Instrument. The capabilities of the Master Instrument are designed to address long-standing problems in relation to Information Management.

Debraneys approach incorporates acknowledging change as a factor of life rather than allowing it to cause unnecessary problems.

Concurrent with this is the ability to tackle, in part, two structural problems facing the world today: first, to reduce the growing pressure on the resources of cities, and second, to expand the economic base of regional centres. Both are sorely needed for the future. We are in an exciting stage for the company.